Is your domain name “keyword-rich”?

First of all, a keyword-rich domain names suggests that your web address incorporates a word or phrase that is used to search the particular website. Having a keyword rich domain is very useful in searching techniques and often drives up traffic to the website more often then a typical domain name. Darren Rowse, problogger authors says, “It communicates something to your readers very quickly with regards to what your blog is about. The other positive is that Search Engines take a good look at the words in your domain name when deciding what your blog is about and how to rank it. As a result if you’re after SE traffic then these types of names can be worth looking at.” (2009).

Traditional domain names (brandable) are more unique but fall short in searching techniques. Brandable domain names are best suited for a community of readers whereas keyword domains are specific to the product or service. Level 9 Digital suggests buying keyword rich domains for your business and then setting up blogs or other content on domains that will point to your site. For example, blogger, livejournal, and blogspot offer free blogs giving you the chance to write about your business and give more direction to your website. Contact us for more information on services offered at Level 9 Digital.

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