Pull, Don't Push Your Audience
In marketing there are two main categories: Push & Pull. Too many companies are focused on pushing their clients. How so? By flyers, radio spots, cold calling, banners, etc. All these methods are focused on SELL SELL SELL—which ultimately leads us as consumers just tuning it all out.
On the other hand, there’s pull marketing. This concept focuses on getting the message in front of consumers who are actively pursuing the product. Some of the most common types of pull marketing include services that Level 9 offers to all their clients: search engine optimization (SEO), pay-per-click, social media sites like Facebook and Twitter, newsletters, email marketing, blogging, social networking opportunities.
Basically, there’s a lower return on investment with push marketing. These marketers tend to get fewer clients and spend more money towards the efforts. Push marketing costs more and requires a lot more effort.
Pull marketing is much more targeted. Marketers get the message in front of ideal clients and present your business as the ultimate solution to what your audience is seeking. Pull marketing has a much higher conversion rate than push marketing by attracting more clients with not a lot of effort.
For more information on how your business can incorporate pull marketing techniques, contact Level 9 at http://www.level9digital.com/contact/.